Director Growth & Product Marketing, Subscriptions

Weather Underground

New York, NY, United States
Base: $180,000 - $220,000; bonus/equity: not speci...
On-site
Subscription marketing experience
Ios and google play ecosystem expertise
A/b testing and funnel optimization
The role involves defining the overarching growth and product marketing strategy for all paid subscription products focusing on acquisition, conversion, and retention

Job Summary

  • The role involves defining the overarching growth and product marketing strategy for all paid subscription products focusing on acquisition, conversion, and retention.
  • Candidates must have extensive experience working with complex pricing tiers and deep knowledge of the iOS and Google Play ecosystems.
  • The company offers a hybrid work model, flexible time off, and competitive benefits including a $0 cost premium employee coverage option.

Matching Summary

The role involves defining the overarching growth and product marketing strategy for all paid subscription products focusing on acquisition, conversion, and retention.

Salary

Base: $180,000 - $220,000; Bonus/Equity: Not specified; Benefits: Competitive 401K match, medical/dental/vision, flexible time off

Skills & Requirements

Must-have

  • Subscription marketing experience
  • iOS and Google Play ecosystem expertise
  • A/B testing and funnel optimization
  • Go-to-market strategy execution
  • Cross-functional leadership with Product

Nice-to-have

  • MBA or advanced degree preferred
  • Experience with bundled subscription offerings
  • Ability to bring clarity to ambiguity
  • Strong analytical fluency in LTV and churn
  • Hands-on execution-oriented approach

Key Requirements

  • 8+ years progressive experience in product or growth marketing
  • Minimum 3 years focused specifically on subscription-based products
  • Bachelor's degree in Marketing, Business, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter