Join Lloyds Banking Group's Marketing Effectiveness team to support the delivery of marketing performance insights and shape future media strategies
Job Summary
Join Lloyds Banking Group's Marketing Effectiveness team to support the delivery of marketing performance insights and shape future media strategies.
The role involves interpreting complex Marketing Mix Modelling results into actionable insights for marketing and commercial teams while ensuring data accuracy.
Candidates benefit from a generous pension contribution of up to 15%, an annual performance-related bonus, and flexible hybrid working options.
Matching Summary
Join Lloyds Banking Group's Marketing Effectiveness team to support the delivery of marketing performance insights and shape future media strategies.
Salary
Base: £48,987 - £54,430; Bonus/Equity: Annual performance-related bonus; Benefits: Up to 15% pension contribution, share schemes, 28 days holiday
Skills & Requirements
Must-have
Marketing mix modelling experience
ATL media measurement techniques
R Python SQL data querying skills
Power BI visualization expertise
Microsoft Excel PowerPoint proficiency
Nice-to-have
Cloud GCP Vertex AI knowledge
Incrementality testing background
Multi-touch attribution understanding
Strong communication to stakeholders
Curious and data-driven mindset
Key Requirements
Experience in econometrics or marketing mix modelling
Strong analytical and problem-solving skills with attention to detail