Sr. Manager, Shopper Insights

Kraft Heinz

Remote, United States
Base: $120,800.00 - $151,000.00; bonus: performanc...
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5+ years shopper insights experience
Qualitative and quantitative research methods
Partnering with major us retailers
** Kraft Heinz is seeking a Senior Manager of Shopper Insights to drive strategic insights that enhance brand and category growth. The role involves leading research initiatives, collaborating with cross-functional teams, and translating shopper behavior into actionable strategies. **

Job Summary

  • The Senior Manager of Shopper Insights plays a critical role in shaping brand, category, and commercial strategy by uncovering deep understanding of how shoppers engage with Kraft Heinz categories across retail and omnichannel environments.
  • This leader will translate shopper behavior, motivations, and barriers into strategic guidance that fuels category leadership, strengthens retailer partnerships, and drives growth across the Kraft Heinz portfolio.
  • New Hire Base Salary Range: $120,800.00 - $151,000.00 with eligibility for a performance-based bonus and comprehensive benefits including healthcare, 401k, and wellbeing programs.

Matching Summary

Match Score: 75

** Kraft Heinz is seeking a Senior Manager of Shopper Insights to drive strategic insights that enhance brand and category growth. The role involves leading research initiatives, collaborating with cross-functional teams, and translating shopper behavior into actionable strategies. **

Salary

Base: $120,800.00 - $151,000.00; Bonus: Performance-based bonus eligible; Benefits: Healthcare, 401k, Paid Time Off, Wellbeing programs

Skills & Requirements

Must-have

  • 5+ years shopper insights experience
  • Qualitative and quantitative research methods
  • Partnering with major US retailers
  • Translating data into insight-driven actions

Nice-to-have

  • Master's degree in Marketing or related field
  • Experience leading cross-functional teams
  • Familiarity with advanced analytic techniques
  • Mentoring insights professionals

Key Requirements

  • Bachelor's degree in Marketing, Business, Behavioral Science, Statistics, or related field
  • 5+ years of experience in shopper insights, consumer insights, category management, or related fields

Work Rights

Not specified

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