Lead the Product & Retail Experience strategy for assigned categories and brands across LATAM, ensuring product design, packaging, and retail execution work as one cohesive system
Job Summary
Lead the Product & Retail Experience strategy for assigned categories and brands across LATAM, ensuring product design, packaging, and retail execution work as one cohesive system.
Champion retail and shopper experience strategy, translating consumer and shopper insights into concrete channel and in store execution.
Influence and align partners across Brand XP, IMX, Commercial, Channel, Digital, Media, and Bottling teams to deliver integrated execution.
Matching Summary
Lead the Product & Retail Experience strategy for assigned categories and brands across LATAM, ensuring product design, packaging, and retail execution work as one cohesive system.
Skills & Requirements
Must-have
Product design and packaging strategy
Retail and shopper experience execution
Visual identity systems development
Cross-functional leadership and influence
Shopper activation calendar management
Nice-to-have
Growth mindset and continuous learning
Curious, empowered, inclusive, and agile behaviors
Shaping brand experiences in moments of choice
Key Requirements
8-10+ years of experience
Bachelor's degree in Marketing, Design, Business, or related field
Proven experience leading VIS development, packaging design, and retail execution
Strong expertise in shopper insights and channel strategy
Ability to lead through influence in matrixed environments