MAIN PURPOSE The Commercial Finance Senior Manager serves as a strategic business partner to the Commercial and/or Marketing team, providing financial leadership and analytical support in driving business performance through robust financial planning, forecasting, analysis, and decision support. The role is responsible for leading and enhancing the business planning framework, providing actionable insights and financial stewardship to support investment, growth, and profitability decisions. By translating complex financial and commercial data into strategic recommendations, influencing senior stakeholders, and driving continuous improvements in planning processes, systems, and analytics capabilities, he/she will help ensure sustainable business growth, operational excellence, and alignment with the organization's long-term objectives. KEY RESPONSIBILITIES Work closely with Commercial and/or Marketing teams for mid and long-term planning, forecasting and analyses that produce accurate, achievable plans and forecasts, aligned with strategic objectives ofthe business. Lead and continuously improve Commercial and/or Marketing business planning framework across STR/TRA, providing financial guidance on investments, growth, and profitability decisions. Align with internal and external stakeholders to ensure business planning objectives between STR/TRA and Brand holders are met. Drive the preparation and delivery of executive presentations and business updates. Act as the key finance advisor, translating financial and commercial trends into strategic recommendations with compelling narratives. Challenge and influence senior stakeholders by evaluating results through a rigorous commercial and financial lens. Drive financial stewardship and performance management across Marketing and Commercial, challenging assumptions, evaluating trade-offs, and influencing decisions to maximize business growth and profitability. Define and drive improvements to business planning processes,