The Senior Lifecycle Marketing Specialist is responsible for architecting, executing, and optimizing multi-channel automated journeys. You will partner closely with CRM leadership and analytics to build scalable solutions that drive measurable revenue. Columbia Sportswear offers a comprehensive benefits package that contributes to employee well-being and includes a generous time off program
Job Summary
The Senior Lifecycle Marketing Specialist is responsible for architecting, executing, and optimizing multi-channel automated journeys. You will partner closely with CRM leadership and analytics to build scalable solutions that drive measurable revenue. Columbia Sportswear offers a comprehensive benefits package that contributes to employee well-being and includes a generous time off program.
Matching Summary
The Senior Lifecycle Marketing Specialist is responsible for architecting, executing, and optimizing multi-channel automated journeys. You will partner closely with CRM leadership and analytics to build scalable solutions that drive measurable revenue. Columbia Sportswear offers a comprehensive benefits package that contributes to employee well-being and includes a generous time off program.
Skills & Requirements
Must-have
cross-channel automation expertise
multi-channel automated journeys
enterprise-level CRM platforms
Nice-to-have
collaborative leader
strong communication skills
detail-oriented
Key Requirements
5–7 years in lifecycle marketing
demonstrated mastery of multi-step automated journeys