The Campaigns Center of Excellence leads Workday’s global campaign strategy, driving a consistent, integrated approach across regions, channels, and buyer personas
Job Summary
The Campaigns Center of Excellence leads Workday’s global campaign strategy, driving a consistent, integrated approach across regions, channels, and buyer personas.
This role is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform.
You will operate as a player-coach through influence, leading the CIO campaign strategy while guiding cross-functional teams to ensure a unified, multichannel story is brought to market.
Matching Summary
The Campaigns Center of Excellence leads Workday’s global campaign strategy, driving a consistent, integrated approach across regions, channels, and buyer personas.
Salary
Base: $144,000 USD - $255,800 USD; Bonus/Equity: May be eligible for bonus plan or commission/bonus and stock grants; Benefits: Comprehensive benefits package
Skills & Requirements
Must-have
Global campaign strategy
Enterprise AI platform positioning
Cross-functional team leadership
Full-funnel campaign design
Translate complex technology into narratives
Nice-to-have
Sun-drenched optimism and drive
Courageous collaborators
Player-coach through influence
Key Requirements
10+ years global B2B marketing or GTM campaigns
5+ years in a complex, matrixed organization
8-10+ years marketing to CIOs or technical buyers
Strong understanding of enterprise technology trends