Category Specialist - Personal Health (italy, Israel And Greece)
Philips UK
Milano, Italy
Category management expertise
Shopper insights and data analysis
Retailer collaboration and negotiation
Drive category growth for key retailers through Category Management, focusing on shopper understanding for product assortment and promotional planning
Job Summary
Drive category growth for key retailers through Category Management, focusing on shopper understanding for product assortment and promotional planning.
Define a clear category vision based on shopper insights and data, translating it per retailer to advise partners on achieving category growth and promoting sell-out.
Collaborate closely with National Account Managers, Shopper Activation Managers, and Consumer Marketing Managers to develop retail annual plans and strengthen marketing activations.
Matching Summary
Drive category growth for key retailers through Category Management, focusing on shopper understanding for product assortment and promotional planning.
Skills & Requirements
Must-have
Category Management expertise
Shopper insights and data analysis
Retailer collaboration and negotiation
Strategic planning and execution
Strong analytical and Excel skills
Nice-to-have
Category First mindset
Persuasive communication
Consumer-oriented approach
Building capabilities in others
Key Requirements
Bachelor's or Master's Degree in Business/Economics
Experience in category management, sales, or shopper marketing