This role is central to building marketing systems that are predictive, insightful, and connected to consumer needs at a global scale
Job Summary
This role is central to building marketing systems that are predictive, insightful, and connected to consumer needs at a global scale.
The successful candidate will define the vision for evolving, governing, activating, and measuring consumer data across all channels and markets.
Coca-Cola offers competitive total rewards including market-leading compensation, comprehensive well-being programs, and access to world-class development opportunities.
Matching Summary
This role is central to building marketing systems that are predictive, insightful, and connected to consumer needs at a global scale.
Skills & Requirements
Must-have
Global consumer data strategy leadership
CDP and identity resolution expertise
AI and machine learning deployment
Privacy and consent management
Cross-functional stakeholder collaboration
Nice-to-have
Strong executive communication skills
Data literacy champion mindset
Experience with clean room technologies
Generative AI application knowledge
Growth mindset and agility
Key Requirements
10+ years leading global consumer data strategy
Bachelor's degree required; Master's preferred
Proven experience with CDP and cloud data platforms
Deep expertise in privacy consent and identity systems
Demonstrated ownership of end-to-end data architecture