Loyalty Manager

bp

Johannesburg, South Africa
Hybrid (office/remote)
Customer loyalty program management
Customer insight and data analysis
Campaign design and execution
bp is seeking a Loyalty Manager in Johannesburg, South Africa, to lead the strategy and performance of their loyalty program across the mobility and convenience business. The ideal candidate will have strong analytical skills and experience in customer engagement, loyalty program management, and digital marketing

Job Summary

  • Shape the future of customer loyalty at bp by leading the strategy, evolution, and performance of our loyalty programme across the mobility and convenience business.
  • Define and execute bp’s loyalty strategy in South Africa, ensuring strong alignment with business, brand, and customer objectives.
  • This role has meaningful strategic and commercial influence, helping bp strengthen customer relationships, increase programme participation, and unlock customer lifetime value.

Matching Summary

Match Score: 85

bp is seeking a Loyalty Manager in Johannesburg, South Africa, to lead the strategy and performance of their loyalty program across the mobility and convenience business. The ideal candidate will have strong analytical skills and experience in customer engagement, loyalty program management, and digital marketing.

Skills & Requirements

Must-have

  • Customer loyalty program management
  • Customer insight and data analysis
  • Campaign design and execution
  • Cross-functional team collaboration
  • Vendor and partner management

Nice-to-have

  • Customer lifetime value optimization
  • Digital innovation and gamification
  • Brand differentiation in competitive markets

Key Requirements

  • Experience in loyalty programme management, CRM, customer engagement, or digital marketing
  • Proven experience using data and insights to drive performance
  • Analytical confidence using tools such as Power BI, Tableau, SQL, or Adobe Analytics
  • Sound commercial acumen, including budget management, forecasting, and ROI optimisation
  • Leadership capability, including leading or coaching a small team

Work Rights

Not specified

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