Senior Qualitative Consumer Researcher

Bose Corporation

Framingham, MA, United States
$109,000-$149,950; not specified; comprehensive he...
Generative and foundational qualitative research
Marketing and brand questions
Qualitative methods across brand, marketing, and product
Partner with marketing, brand, and product stakeholders to identify the most important consumer questions, scope research that addresses real business decisions, and align teams on what we need to learn before fieldwork begins

Job Summary

  • Partner with marketing, brand, and product stakeholders to identify the most important consumer questions, scope research that addresses real business decisions, and align teams on what we need to learn before fieldwork begins.
  • Lead foundational and generative qualitative research in the marketing and brand space: product positioning, messaging strategy, brand relevance, communications development, and consumer segmentation.
  • Drive insight activation after research is delivered: ensuring findings reach the right stakeholders, are translated into actionable next steps, and are integrated into ongoing strategy and decision-making.

Matching Summary

Partner with marketing, brand, and product stakeholders to identify the most important consumer questions, scope research that addresses real business decisions, and align teams on what we need to learn before fieldwork begins.

Salary

$109,000-$149,950; Not specified; Comprehensive health and welfare benefits, 401(k) plan, employee discount

Skills & Requirements

Must-have

  • generative and foundational qualitative research
  • marketing and brand questions
  • qualitative methods across brand, marketing, and product
  • insight activation after research
  • framing ambiguous problems
  • qualitative and quantitative data inform each other

Nice-to-have

  • intellectual curiosity about categories
  • familiarity with modern research tools
  • curiosity about AI in research
  • consultative approach to stakeholders

Key Requirements

  • 7+ years of professional experience
  • Bachelor's degree required
  • Master's or advanced degree strongly preferred
  • Occasional travel (10–25%)

Work Rights

Not specified

Tailored Resume

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