Senior Analyst, Marketing Effectiveness And Insights

Dentsu UK

Singapore
Not specified
Analyze consumer, business, and media data
Develop models to quantify marketing impact
Data gathering, cleansing, and analysis
Dentsu UK is seeking a Senior Analyst for Marketing Effectiveness and Insights in Singapore, focusing on analyzing consumer and media data to quantify the impact of marketing activities. The ideal candidate should possess a strong analytical background, particularly in econometric modeling, and have a passion for data-driven insights

Job Summary

  • Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour.
  • In addition, this role will also be poised to develop and implement leading products within the network – excellent for individuals with a thirst of innovation.
  • This individual will be in an excellent position to be part of a growing team within the network, further developing our offering and ability to drive the network’s data vision.

Matching Summary

Match Score: 85

Dentsu UK is seeking a Senior Analyst for Marketing Effectiveness and Insights in Singapore, focusing on analyzing consumer and media data to quantify the impact of marketing activities. The ideal candidate should possess a strong analytical background, particularly in econometric modeling, and have a passion for data-driven insights.

Skills & Requirements

Must-have

  • Analyze consumer, business, and media data
  • Develop models to quantify marketing impact
  • Data gathering, cleansing, and analysis
  • Report writing and interpretation
  • Problem-solving and intervention

Nice-to-have

  • Innovative with a thirst for knowledge
  • Connect disparate dots and imagine connections
  • Turn ideas into real capabilities
  • Drive change and impact for clients

Key Requirements

  • Tertiary qualification (Business, Econometrics, Analytics, Applied Statistics or related discipline)
  • Experience in econometric modelling / SPSS preferred
  • Knowledge of Advanced Excel
  • Good communication skill
  • Excellent attention to detail
  • Passionate about data

Work Rights

Not specified

Tailored Resume

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