Senior Copywriter

Dentsu UK

Chicago, United States
Base: $82,800 - $110,400; bonus/equity: not specif...
Hybrid
Group health and/or life insurance copywriting
Digital channels including email, paid search
Writing for highly regulated industries
Develop compelling copy for group health insurance and/or life insurance brokers and decision-makers, translating complex plan details into clear, audience-appropriate messaging

Job Summary

  • Develop compelling copy for group health insurance and/or life insurance brokers and decision-makers, translating complex plan details into clear, audience-appropriate messaging.
  • Partner with strategy and content strategy teams to develop messaging hierarchies, value propositions, and positioning.
  • Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

Matching Summary

Develop compelling copy for group health insurance and/or life insurance brokers and decision-makers, translating complex plan details into clear, audience-appropriate messaging.

Salary

Base: $82,800 - $110,400; Bonus/Equity: Not specified; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, Paid parental leave

Skills & Requirements

Must-have

  • group health and/or life insurance copywriting
  • digital channels including email, paid search
  • writing for highly regulated industries
  • B2B decision-makers such as insurance brokers
  • collaboration with strategy, design, production teams
  • Figma for reviewing designs and annotating copy

Nice-to-have

  • digital-first, insurance-savvy wordsmith
  • clarity, empathy, and strategic thinking
  • passion for making the complex feel simple
  • sharp editorial eye
  • wealth-management copywriting experience
  • familiarity with AI-assisted creative tools

Key Requirements

  • 4+ years' experience
  • Online portfolio showcasing insurance copywriting
  • Demonstrated B2B insurance copywriting experience
  • Proven digital copywriting skills
  • Experience writing about complex products
  • Familiarity with compliance and regulatory requirements
  • Experience working in Figma
  • Demonstrated experience collaborating cross-functionally

Work Rights

Not specified

Tailored Resume

Cover Letter