Product Marketing Manager

KONE Macedonia

Unknown, Unknown, Unknown
Product range/portfolio strategy
Life-cycle management
Market competitiveness
PLM leads the determination the product characteristics, or product changes, needed to meet the Area/frontline needs, business targets of the Business Line and in order to achieve differentiation from competition

Job Summary

  • PLM leads the determination the product characteristics, or product changes, needed to meet the Area/frontline needs, business targets of the Business Line and in order to achieve differentiation from competition.
  • Leads the definition of designated product range/portfolio strategy and roadmap, including product cost targets, range and range extension needs, time to market, performance criteria, and features, installability and quality targets.
  • Interfaces Marketing teams to approve product marketing messages, including all relevant customer segments.

Matching Summary

PLM leads the determination the product characteristics, or product changes, needed to meet the Area/frontline needs, business targets of the Business Line and in order to achieve differentiation from competition.

Skills & Requirements

Must-have

  • product range/portfolio strategy
  • life-cycle management
  • market competitiveness
  • product business cases
  • competitor intelligence work

Nice-to-have

  • innovative and collaborative working culture
  • employee engagement
  • sustainability is an integral part
  • ethical business practices
  • trust and respect each other

Key Requirements

  • Product Marketing Manager experience
  • Product Strategy and Roadmap definition
  • Product Life-Cycle Management
  • Business Case Development
  • Competitor Analysis

Work Rights

Not specified

Tailored Resume

Cover Letter