Base: $100,080 to $190,080 (varies by location); b...
Hybrid (flexible work arrangements may apply)
Sql proficiency required
Power bi dashboarding expertise
5+ years b2b marketing analytics experience
Kyndryl is seeking a Senior Lead for Marketing Performance Analytics & Revenue Operations to drive insights and improve efficiency in their B2B marketing strategy. The ideal candidate will have significant analytical experience, particularly in B2B marketing analytics, and will be responsible for guiding data-driven decision-making across various marketing channels
Job Summary
The role involves driving insight generation across the B2B marketing organization by analyzing performance across email, events, paid media, and digital programs.
Candidates will lead analytics projects from start to finish, including developing attribution systems and building segmentation models to guide investment decisions.
Kyndryl offers a comprehensive benefits package including medical and dental coverage, retirement benefits, and access to industry certifications through learning programs.
Matching Summary
Match Score: 85
Kyndryl is seeking a Senior Lead for Marketing Performance Analytics & Revenue Operations to drive insights and improve efficiency in their B2B marketing strategy. The ideal candidate will have significant analytical experience, particularly in B2B marketing analytics, and will be responsible for guiding data-driven decision-making across various marketing channels.
Salary
Base: $100,080 to $190,080 (varies by location); Bonus: Eligible for discretionary annual bonus program; Benefits: Medical, dental, disability, retirement, paid leave
Skills & Requirements
Must-have
SQL proficiency required
Power BI dashboarding expertise
5+ years B2B marketing analytics experience
Multi-touch attribution model development
CRM and marketing platform integration
Nice-to-have
Ability to mentor analytical talent
Strong data storytelling skills
Experience with ABM segmentation frameworks
Curiosity and initiative for business growth
Key Requirements
Bachelor's or Master's degree in Analytics, Data Science, Business, Economics
5+ years of experience in B2B marketing analytics or revenue analytics
Proficiency in SQL and Power BI
Experience with Marketo, CJA, Atlas, or similar platforms