Base: dependent on skills, experience, education, ...
On-site
5-7 years product marketing experience
B2b saas or technology sector background
Account-based marketing (abm) strategy
Versaterm is seeking a Product Marketing Manager to drive go-to-market strategies and product adoption in the public safety technology sector. The ideal candidate will possess a strong background in product marketing, preferably within B2B SaaS or technology, and must be able to effectively collaborate across departments to enhance marketing initiatives
Job Summary
Versaterm is a global public safety solutions company dedicated to transforming how agencies serve their communities through intuitive tools.
The Product Marketing Manager will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional approaches.
This role requires obtaining and maintaining a Reliability security clearance from the Government of Canada as a condition of employment.
Matching Summary
Match Score: 85
Versaterm is seeking a Product Marketing Manager to drive go-to-market strategies and product adoption in the public safety technology sector. The ideal candidate will possess a strong background in product marketing, preferably within B2B SaaS or technology, and must be able to effectively collaborate across departments to enhance marketing initiatives.
Salary
Base: Dependent on skills, experience, education, and market data; Bonus/Equity: Eligible for variable compensation such as incentive plans or discretionary performance bonuses; Benefits: Comprehensive benefits offering included
Skills & Requirements
Must-have
5-7 years product marketing experience
B2B SaaS or technology sector background
Account-based marketing (ABM) strategy
Sales enablement tool development
CRM and marketing automation proficiency
Nice-to-have
Public safety industry experience
Strong storytelling and communication skills
Data-driven strategic thinking mindset
Adobe Creative Suite familiarity
Cross-functional stakeholder collaboration
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or related field
Must be legally authorized to work in Canada
Must obtain and maintain Government of Canada Reliability security clearance