Director Of Innovation And Product Marketing

Bobbie

Remote, United States
**
8-10+ years product marketing experience
3+ years leading cross-functional teams
Cpg or food and nutrition background
** Bobbie is seeking a Director of Innovation and Product Marketing to drive revenue growth by shaping the product vision and positioning for their organic infant formula. The role involves leading cross-functional teams, managing product life cycles, and developing strategic marketing initiatives while promoting a supportive feeding culture for parents. **

Job Summary

  • This role drives revenue growth by shaping product vision and defining positioning for new and existing products.
  • The successful candidate will lead the innovation roadmap, manage product life cycles, and establish Bobbie Labs as a center of excellence.
  • Candidates must possess extensive experience in CPG or nutrition sectors with a proven track record of managing cross-functional teams.

Matching Summary

Match Score: 75

** Bobbie is seeking a Director of Innovation and Product Marketing to drive revenue growth by shaping the product vision and positioning for their organic infant formula. The role involves leading cross-functional teams, managing product life cycles, and developing strategic marketing initiatives while promoting a supportive feeding culture for parents. **

Skills & Requirements

Must-have

  • 8-10+ years product marketing experience
  • 3+ years leading cross-functional teams
  • CPG or food and nutrition background
  • Product roadmap and innovation strategy
  • Business case development and ROI analysis

Nice-to-have

  • Experience in infant or maternal health
  • Background in European style formula
  • Strong leadership and mentorship skills
  • Strategic partnership cultivation

Key Requirements

  • 8-10+ years in product marketing or brand management
  • 3+ years managing direct reports and cross-functional teams
  • Experience in food, nutrition, or infant health preferred

Work Rights

Not specified

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