WPP is seeking an Experience & Optimisation Consultant in Copenhagen to leverage data insights for enhancing customer experiences. The ideal candidate should possess experience in customer insight strategy and a strong analytical mindset, with a passion for storytelling through data
Job Summary
The role involves partnering with clients to define structured approaches that deliver insights and optimization opportunities driving real impact.
You will work as a key member of the Insight & Optimization team, balancing analytical depth with client collaboration to humanize data.
The position offers the opportunity to join VML MAP, a world-leading Centre of Excellence focused on helping brands become truly customer-centric.
Matching Summary
Match Score: 85
WPP is seeking an Experience & Optimisation Consultant in Copenhagen to leverage data insights for enhancing customer experiences. The ideal candidate should possess experience in customer insight strategy and a strong analytical mindset, with a passion for storytelling through data.
Skills & Requirements
Must-have
4+ years customer insight strategy experience
Qualitative and quantitative data analysis skills
Strong storytelling and presentation abilities
Nice-to-have
Experience with A/B and multivariate testing
Familiarity with CRM marketing and loyalty programs
Background in customer segmentation strategy
Advanced degree in relevant field
Key Requirements
Bachelor's degree required
4+ years experience in customer insight or related field
Client-facing agency or consultancy background preferred