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WSP is looking for a MarCom Reporting Specialist to support data management and reporting within their Marketing and Communications team. The ideal candidate will have hands-on experience with GA4, Google Tag Manager, and BI tools, along with strong analytical skills and a collaborative mindset.
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Job Summary
Support the maintenance of the Google Marketing platform stack and help build and update foundational reports and dashboards.
Execute day-to-day tasks of marketing and communications data collection, ensuring data integrity and management across the Martech ecosystem.
Collaborate with cross-functional teams to ensure data is correctly connected to reporting tools and to help maintain 'Source of Truth' records.
Matching Summary
Match Score: 75
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WSP is looking for a MarCom Reporting Specialist to support data management and reporting within their Marketing and Communications team. The ideal candidate will have hands-on experience with GA4, Google Tag Manager, and BI tools, along with strong analytical skills and a collaborative mindset.
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Skills & Requirements
Must-have
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Data integrity and management
Reporting and dashboarding
UTM and event naming conventions
Data QA and debugging
Nice-to-have
SQL querying tools
Python or R for data prep
JavaScript for tracking implementation
Ad tech and campaign platforms
REST APIs for data retrieval
ETL/ELT tooling
Key Requirements
2+ years in data, analytics, or reporting roles
Bachelor's degree or equivalent experience
Experience with BI tools (Looker Studio, Power BI)