Senior Digital Marketing Manager (email) - Capital One Software (remote)

Capital One Software

Remote
Remote: $161,500 - $184,300; bonus/equity: perform...
Fully remote
Email marketing strategy and execution
Behavior-triggered lifecycle programs
Crm data and intent signals
Capital One Software is seeking a Senior Digital Marketing Manager to lead their email marketing strategy and execution aimed at nurturing leads and converting customers for their B2B software products. The position focuses on developing sophisticated, behavior-triggered email campaigns while adhering to compliance standards in a fully remote work environment

Job Summary

  • Own the E2E strategy for all lead nurturing programs, mapping the buyer's journey and building automated email sequences aligned with specific stages.
  • Leverage CRM data and intent signals to create highly segmented email lists and deliver deep personalization based on industry, tech stack, and persona pain points.
  • Ensure all email activities adhere to Capital One’s LRCC (Legal, Risk, Compliance) standards and international regulations (CAN-SPAM, GDPR).

Matching Summary

Match Score: 85

Capital One Software is seeking a Senior Digital Marketing Manager to lead their email marketing strategy and execution aimed at nurturing leads and converting customers for their B2B software products. The position focuses on developing sophisticated, behavior-triggered email campaigns while adhering to compliance standards in a fully remote work environment.

Salary

Remote: $161,500 - $184,300; Bonus/Equity: Performance based incentive compensation; Benefits: Comprehensive, competitive, and inclusive set of health, financial and other benefits

Skills & Requirements

Must-have

  • Email marketing strategy and execution
  • Behavior-triggered lifecycle programs
  • CRM data and intent signals
  • Rigorous testing roadmap
  • Email component for multi-channel campaigns
  • Adherence to LRCC and international regulations

Nice-to-have

  • Sophisticated digital conversations
  • Deep personalization
  • Bottom-of-funnel conversions
  • Broader B2B tech stack familiarity

Key Requirements

  • 5+ years B2B Demand Generation or Email Marketing
  • 5+ years building automated workflows
  • 5+ years tracking, analyzing, and reporting email performance
  • Bachelor’s Degree or military experience

Work Rights

Not specified

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