Senior Manager, Growth Marketing, App

Dow Jones

New York, NY, US
Base: $145,000 - $165,000; bonus/equity: pyy-for-p...
Mobile app growth strategy
Performance marketing campaigns
User acquisition channels
The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's

Job Summary

  • The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's.
  • This role drives scalable user acquisition, engagement, and subscription conversion by identifying new growth opportunities, optimizing performance marketing programs, and leading rigorous experimentation across channels, pricing, and in-app experiences.
  • Dow Jones offers comprehensive healthcare plans, paid time off, retirement plans, lifestyle programs, education benefits, family care support, commuter transit program, subscription discounts, and an employee referral program.

Matching Summary

The Senior Manager, Growth Marketing – Apps will lead the strategy and execution of mobile app growth across Dow Jones' flagship brands, including The Wall Street Journal, MarketWatch, and Barron's.

Salary

Base: $145,000 - $165,000; Bonus/Equity: Pay-for-performance and bonus targets based on market practice; Benefits: Comprehensive and highly competitive benefits package

Skills & Requirements

Must-have

  • Mobile app growth strategy
  • Performance marketing campaigns
  • User acquisition channels
  • Data-driven growth strategies
  • Cross-functional collaboration
  • Mobile app ad platforms expertise

Nice-to-have

  • Analytical and visualization skills
  • Organizational and multitasking skills
  • Experience with product-market fit
  • Localization and personalization knowledge
  • Strong follow through on tasks
  • Detail-oriented in fast-paced environment

Key Requirements

  • 10+ years growth marketing experience
  • Experience in subscription/product marketing
  • Proven app digital marketing management
  • Hands-on with App Store and Google Play tools
  • Bachelor's degree preferred

Work Rights

Not specified

Tailored Resume

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