Senior Upsell Marketing Lead

552

Washington, DC, US
Base: $91,800 - $153,000 annual; bonus/equity: eli...
Onsite
5+ years lifecycle marketing experience
Crm platform expertise iterable salesforce braze
Subscription upsell and cross-sell strategy
The Washington Post is seeking a Senior Upsell Marketing Lead to join their Subscriber Engagement and Retention team, focusing on driving upsell strategies across their product portfolio. The ideal candidate should have strong analytical skills and experience in lifecycle marketing within a B2C subscription business

Job Summary

  • The role is responsible for defining and executing the upsell strategy across the full product portfolio to increase customer lifetime value.
  • Candidates must have hands-on expertise executing campaigns within CRM platforms like Iterable, Salesforce, or Braze.
  • The position offers comprehensive benefits including competitive medical coverage, a company-paid pension, and up to three weeks of vacation.

Matching Summary

Match Score: 85

The Washington Post is seeking a Senior Upsell Marketing Lead to join their Subscriber Engagement and Retention team, focusing on driving upsell strategies across their product portfolio. The ideal candidate should have strong analytical skills and experience in lifecycle marketing within a B2C subscription business.

Salary

Base: $91,800 - $153,000 Annual; Bonus/Equity: Eligible for bonus or incentive program; Benefits: Competitive medical, dental, vision, pension, 401(k) match, paid parental leave

Skills & Requirements

Must-have

  • 5+ years lifecycle marketing experience
  • CRM platform expertise Iterable Salesforce Braze
  • Subscription upsell and cross-sell strategy
  • Data-driven campaign execution and A/B testing
  • Analytics proficiency with Tableau Looker or Google Analytics

Nice-to-have

  • Experience in B2C subscription business models
  • Knowledge of AI-driven segmentation techniques
  • Collaborative team environment participation
  • Background in news or media industry
  • Strategic mindset for revenue growth

Key Requirements

  • At least 5 years of experience in lifecycle or retention marketing
  • Proven track record driving measurable revenue impact through upsell strategies
  • Strong analytical capability with BI tool experience

Work Rights

Not specified

Tailored Resume

Cover Letter