**
XCL WORLD ACADEMY PTE. LTD. is seeking an Associate Director of Digital Marketing to lead the development and execution of a comprehensive digital strategy aimed at enhancing student enrollment through optimized advertising campaigns and data analysis. The role demands a strong analytical skill set, experience in digital marketing within the education sector, and the ability to collaborate effectively with various teams and agencies.
**
Job Summary
The role is responsible for developing and executing a comprehensive digital marketing strategy to drive student enrolments.
Candidates must analyze data from paid media, organic channels, and Salesforce CRM to optimize lead generation strategies.
The position requires managing digital advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn while ensuring compliance with data protection laws.
Matching Summary
Match Score: 75
**
XCL WORLD ACADEMY PTE. LTD. is seeking an Associate Director of Digital Marketing to lead the development and execution of a comprehensive digital strategy aimed at enhancing student enrollment through optimized advertising campaigns and data analysis. The role demands a strong analytical skill set, experience in digital marketing within the education sector, and the ability to collaborate effectively with various teams and agencies.
**
Skills & Requirements
Must-have
5+ years marketing manager experience
Google Analytics and Google Ads certification
SEO and SEM strategy implementation
Salesforce CRM data integration
Paid media campaign management
A/B testing and ROI optimization
Nice-to-have
Experience in education industry
Power BI or Tableau visualization skills
Strong cross-functional collaboration
Proactive problem-solving approach
Agency management experience
Key Requirements
Minimum 5 years of Marketing Manager experience
Certification in Google Analytics or Google Ads
Proficiency in SEO/SEM and digital advertising platforms