Responsible for building, executing, and leading comprehensive customer acquisition and retention programs to drive growth of RISE customers through Digital Activation channels
Job Summary
Responsible for building, executing, and leading comprehensive customer acquisition and retention programs to drive growth of RISE customers through Digital Activation channels.
Lead lifecycle marketing and loyalty strategy, including email, SMS, and push, by developing and executing the loyalty roadmap, campaign calendar, audience segmentation, and offer strategy.
Leverage customer data and insights to inform targeting, personalization, and campaign strategy across paid and owned channels, and ensure data governance, accuracy, and compliance with privacy regulations.
Matching Summary
Responsible for building, executing, and leading comprehensive customer acquisition and retention programs to drive growth of RISE customers through Digital Activation channels.
Skills & Requirements
Must-have
Paid Social and Paid Media
Email, SMS, and Push communication
Loyalty rewards program strategy
Customer data and insights utilization
Performance measurement frameworks
Budget management for marketing programs
Nice-to-have
AI for workflow optimization
Cannabis industry experience
Key Requirements
5+ years of experience
Bachelor’s degree preferred
Proficiency with marketing and analytics tools
Demonstrated leadership and cross-functional collaboration skills