Manager - Programming Strategy & Insights (qualitative), Star Bharat

Star Bharat

Mumbai, India
On-site
Consumer sentiment analysis
Qualitative research expertise
Show track level insights
The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track levels

Job Summary

  • The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track levels.
  • This team serves as a custodian for primary and secondary consumer research projects covering diverse research needs.
  • The role involves conducting consumer understanding studies and societal trend mapping to support channel and show health measurement.

Matching Summary

The incumbent will be responsible for capturing the voice and sentiments of the consumer on both long story and show track levels.

Skills & Requirements

Must-have

  • consumer sentiment analysis
  • qualitative research expertise
  • show track level insights

Nice-to-have

  • societal trend mapping skills
  • channel health measurement experience
  • marketing communication research background

Key Requirements

  • Qualitative research methodology proficiency
  • Experience in media or entertainment sector
  • Strong analytical and insight generation skills

Work Rights

Not specified

Tailored Resume

Cover Letter