Digital Strategy Senior Lead

Salesforce

Dublin, Ireland
Global web strategy
User engagement optimization
Customer experience enhancement
Lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives

Job Summary

  • Lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives.
  • Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
  • Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists.

Matching Summary

Lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives.

Skills & Requirements

Must-have

  • global web strategy
  • user engagement optimization
  • customer experience enhancement
  • competitive analysis
  • market research
  • website analytics
  • A/B testing
  • international data privacy compliance

Nice-to-have

  • AI-driven customer success
  • workforce transformation
  • agentic era
  • trailblazer mindset
  • passion for bettering business

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 7-10+ years of experience in digital marketing, web strategy
  • Strong analytical skills
  • Experience using web analytics platforms
  • Understanding of SEO, SEM
  • Excellent written and verbal communication skills
  • Project management experience

Work Rights

Not specified

Tailored Resume

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