Dir, Research And Consumer Insights - Local Media

The E.W. Scripps Company

Atlanta, GA, United States
Hybrid
8+ years experience in related field
Local tv research experience preferred
Managerial experience required
The E.W. Scripps Company is seeking a Director of Research and Consumer Insights to lead initiatives that leverage consumer insights and market intelligence to drive revenue growth for local media stations. The ideal candidate should possess extensive experience in research, leadership, and data analysis, with a strong understanding of media platforms. The position offers a hybrid work option and emphasizes a culture of connection and diversity

Job Summary

  • This position leads research initiatives designed to drive revenue growth through actionable consumer insights and competitive analysis.
  • The role requires converting complex data findings into concise narratives and recommendations for executive audiences and sales teams.
  • Scripps offers a hybrid work option for this Director level position supporting over 60 local television stations.

Matching Summary

Match Score: 85

The E.W. Scripps Company is seeking a Director of Research and Consumer Insights to lead initiatives that leverage consumer insights and market intelligence to drive revenue growth for local media stations. The ideal candidate should possess extensive experience in research, leadership, and data analysis, with a strong understanding of media platforms. The position offers a hybrid work option and emphasizes a culture of connection and diversity.

Skills & Requirements

Must-have

  • 8+ years experience in related field
  • Local TV research experience preferred
  • Managerial experience required
  • Television measurement platform expertise
  • Digital analytics tools proficiency

Nice-to-have

  • Broadcast digital streaming familiarity
  • Remote hybrid team management skills
  • Strong stakeholder relationship building
  • Data visualization best practices
  • Fast-paced deadline delivery history

Key Requirements

  • BS/BA degree or equivalent experience
  • Minimum 8 years of relevant industry experience
  • Prior managerial experience required

Work Rights

Not specified

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