Lifelock Director Of Product Marketing

LifeLock

California, United States
Base: $218,900.00 - $264,700.00; bonus/equity: opp...
Product marketing strategy ownership
Customer insights and market trends
Go-to-market planning and execution
This leader will own the full product marketing strategy for LifeLock within the Trust Based Solutions segment, encompassing positioning, messaging, customer insights, go to market execution, product launches, competitive intelligence, and strategic market expansion

Job Summary

  • This leader will own the full product marketing strategy for LifeLock within the Trust Based Solutions segment, encompassing positioning, messaging, customer insights, go to market execution, product launches, competitive intelligence, and strategic market expansion.
  • The role will also contribute to early phase M&A and partnership scouting by identifying market opportunities, adjacencies, emerging competitors, and complementary solution categories.
  • This is a senior, individual contributor, cross-functional leadership role that requires strong strategic skills, clear communication, and the ability to operate at both the executive level and the hands-on level.

Matching Summary

This leader will own the full product marketing strategy for LifeLock within the Trust Based Solutions segment, encompassing positioning, messaging, customer insights, go to market execution, product launches, competitive intelligence, and strategic market expansion.

Salary

Base: $218,900.00 - $264,700.00; Bonus/Equity: Opportunity for bonus incentives; Benefits: Competitive benefits package

Skills & Requirements

Must-have

  • Product Marketing Strategy Ownership
  • Customer Insights and Market Trends
  • Go-to-Market Planning and Execution
  • Messaging Architecture and Value Proposition
  • Competitive Intelligence
  • Cross-functional Leadership

Nice-to-have

  • Financial Wellness Brand Extension
  • Early Phase M&A and Partnership Scouting
  • Subscription Business Experience
  • Cybersecurity or Financial Services Background

Key Requirements

  • Ten or more years of experience
  • At least four years in Product Marketing
  • Experience in subscription businesses or related categories
  • Proven success leading complex go-to-market programs
  • Strong strategic thinking and problem-solving
  • Executive communication skills
  • Ability to thrive in a matrixed environment

Work Rights

Not specified

Tailored Resume

Cover Letter