Director, B2b Product Marketing

Headspace

Remote, US
Base: $154,000-$200,000; equity: included; benefit...
Remote
10+ years b2b product marketing experience
Complex buying committee marketing
Benefits consultant sales motion expertise
The role involves owning B2B product positioning and packaging to differentiate Headspace's mental health offerings for employers and health plans

Job Summary

  • The role involves owning B2B product positioning and packaging to differentiate Headspace's mental health offerings for employers and health plans.
  • Candidates must have a proven track record of leading complex product launches and defining go-to-market strategies within the digital health sector.
  • Headspace offers a competitive total rewards package including base salary, stock awards, comprehensive healthcare, and a monthly wellness stipend.

Matching Summary

The role involves owning B2B product positioning and packaging to differentiate Headspace's mental health offerings for employers and health plans.

Salary

Base: $154,000-$200,000; Equity: Included; Benefits: Comprehensive healthcare, wellness stipend, retirement match

Skills & Requirements

Must-have

  • 10+ years B2B product marketing experience
  • Complex buying committee marketing
  • Benefits consultant sales motion expertise
  • High-impact external asset creation
  • Cross-functional stakeholder alignment

Nice-to-have

  • Passion for mental health mission
  • Experience in high-growth digital health
  • Ability to influence without authority
  • Strong storytelling and writing skills
  • Comfort with ambiguous fast-paced environment

Key Requirements

  • 10+ years of B2B product marketing experience
  • Permanent US residency required
  • Experience with benefits consultants and broker-influenced sales motions

Work Rights

Must permanently reside in the US full-time

Tailored Resume

Cover Letter