The Manager – Strategy & NPI will drive the end-to-end development of new products, from identifying consumer and market need gaps to concept creation, validation, and final launch
Job Summary
The Manager – Strategy & NPI will drive the end-to-end development of new products, from identifying consumer and market need gaps to concept creation, validation, and final launch.
The role involves close collaboration with cross-functional teams across R&D, Marketing, Supply Chain, Manufacturing, Quality, Regulatory and Finance to ensure timely and seamless execution.
The position requires continuously monitoring industry, category, regulatory and competitive trends relevant to the category and building robust business cases for category launches and line extensions.
Matching Summary
The Manager – Strategy & NPI will drive the end-to-end development of new products, from identifying consumer and market need gaps to concept creation, validation, and final launch.
Skills & Requirements
Must-have
Cross-functional team collaboration
Product concept development
Market and consumer insights analysis
New product introduction (NPI) stage-gate management
Financial evaluation and business case building
Issue resolution to meet timelines and quality
Nice-to-have
Brand and category management
Product launches and GTM strategy
Cost optimization initiatives
Global launch alignment
P&L handling experience
Key Requirements
Minimum 6+ years relevant experience
Experience in brand management and product launches