Marketing Programs & Communications Specialist

Caterpillar Inc.

Peoria, IL, USA
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Event marketing initiatives
Internal and dealer-facing communications
Promotional merchandise platform
You will conceptualize, plan, and execute innovative event driven marketing initiatives while building a full communication plan and execution framework for the Marketing, CX, and Digital teams

Job Summary

  • You will conceptualize, plan, and execute innovative event driven marketing initiatives while building a full communication plan and execution framework for the Marketing, CX, and Digital teams.
  • Your work will support both internal audiences and the Cat dealer network, playing a key role in expanding rental customer growth by creating engaging platforms to connect with prospects, elevate brand visibility, generate leads, and enable clear communication.
  • Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience.

Matching Summary

You will conceptualize, plan, and execute innovative event driven marketing initiatives while building a full communication plan and execution framework for the Marketing, CX, and Digital teams.

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, and vision benefits, Paid time off plan, 401(k) savings plans, Health Savings Account, Flexible Spending Accounts, Health Lifestyle Programs, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Career Development, Disability benefits, Life Insurance, Parental leave, Adoption benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • event marketing initiatives
  • internal and dealer-facing communications
  • promotional merchandise platform
  • lead generation and routing
  • sponsorship activation strategies

Nice-to-have

  • creative, strategic thinker
  • highly organized and detail oriented
  • positive, collaborative approach
  • resilience, flexibility

Key Requirements

  • Customer Focus
  • Collaboration
  • Creativity
  • Effective Communication
  • Relationship Management
  • Vendor/Supplier Management

Work Rights

Not specified

Tailored Resume

Cover Letter