Senior Manager, Coffee, Georgia

Coca-Cola HBC AG

Seoul, South Korea
11+ years brand management experience
Native-level korean language proficiency
Fmcg beverage industry background
This role leads the brand strategy and in-market execution for Coca-Cola's coffee portfolio in Korea, specifically owning the Georgia Coffee brand

Job Summary

  • This role leads the brand strategy and in-market execution for Coca-Cola's coffee portfolio in Korea, specifically owning the Georgia Coffee brand.
  • The position requires translating brand equity into commercial growth by driving sales, profit, and market share through integrated marketing and portfolio management.
  • Candidates must possess a native-level command of Korean and business-level fluency in English to collaborate effectively with regional and global teams.

Matching Summary

This role leads the brand strategy and in-market execution for Coca-Cola's coffee portfolio in Korea, specifically owning the Georgia Coffee brand.

Skills & Requirements

Must-have

  • 11+ years brand management experience
  • Native-level Korean language proficiency
  • FMCG beverage industry background
  • Strategic brand planning execution
  • Cross-functional team leadership

Nice-to-have

  • MBA or equivalent degree preferred
  • Agile and learning agility mindset
  • Experience with bottling partners
  • Strong analytical data skills
  • Openness to innovation and AI concepts

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Over 11 years of FMCG brand management experience
  • Native-level Korean language requirement
  • Business-level English fluency
  • Understanding of Coca-Cola system business model

Work Rights

Not specified

Tailored Resume

Cover Letter