Crm & Retention Marketing Manager

ANINE BING

New York City, NY, United States
Not specified; not specified; comprehensive medica...
On-site
5+ years crm lifecycle marketing experience
Ai-native workflow implementation expertise
Shopify esp and crm platform management
ANINE BING is seeking a CRM & Retention Marketing Manager to enhance customer engagement through lifecycle marketing and AI-driven personalization. The role focuses on the development and execution of retention strategies across various channels and requires a strong background in CRM and marketing analytics

Job Summary

  • This role involves owning the full lifecycle marketing strategy from welcome to loyalty across email, SMS, and app push channels.
  • The position requires a modern approach where AI-native workflows are central to how the function operates rather than being optional.
  • Employees enjoy flexible work schedules, free daily in-office lunches, comprehensive medical coverage, and generous seasonal wardrobe allotments.

Matching Summary

Match Score: 85

ANINE BING is seeking a CRM & Retention Marketing Manager to enhance customer engagement through lifecycle marketing and AI-driven personalization. The role focuses on the development and execution of retention strategies across various channels and requires a strong background in CRM and marketing analytics.

Salary

Not specified; Not specified; Comprehensive medical, dental, vision, parental leave, employee discount, and wardrobe allotments

Skills & Requirements

Must-have

  • 5+ years CRM lifecycle marketing experience
  • AI-native workflow implementation expertise
  • Shopify ESP and CRM platform management
  • Email SMS and app push program ownership
  • Retention analytics and LTV optimization

Nice-to-have

  • Retail clienteling partnership experience
  • Creative team collaboration skills
  • Mentoring direct reports capability
  • Modern data-driven marketing approach

Key Requirements

  • 5+ years experience in DTC or fashion brand CRM
  • Hands-on experience managing at least one direct report
  • Proven track record building email and SMS programs

Work Rights

Not specified

Tailored Resume

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