You’ll play a key role in planning, developing, and delivering digital content and SEO strategies that grow awareness, consideration, and conversion for HCF’s International Business
Job Summary
You’ll play a key role in planning, developing, and delivering digital content and SEO strategies that grow awareness, consideration, and conversion for HCF’s International Business.
This role combines strategic thinking, creativity, and technical content expertise to ensure HCF’s OVHC content stands out in a competitive, multicultural market.
At HCF, our purpose is to bring our human touch to healthcare, and our vision is to make healthcare understandable, affordable, high quality and member centric.
Matching Summary
You’ll play a key role in planning, developing, and delivering digital content and SEO strategies that grow awareness, consideration, and conversion for HCF’s International Business.
Skills & Requirements
Must-have
Digital content and SEO strategies
User-centric content creation
Inclusive and accessible content
Content across websites, microsites, CRM, mobile
Track content performance using analytics
Content reporting, audits, and optimisation
Nice-to-have
Connect with multicultural and international markets
Make complex information simple and engaging
Proactive mindset and commitment to values
Familiarity with agile ways of working
Key Requirements
8+ years' experience in digital content management, content strategy or SEO
Strong writing and editing skills
Deep understanding of UX principles, accessibility (WCAG), and SEO/AI search trends
Experience managing content within regulated or complex organisations
Confidence using tools such as AEM, Adobe Analytics, SEMrush, JIRA, and Confluence
Exceptional stakeholder management and collaboration skills