Senior Inbound Marketing Specialist

Fever

Madrid, Spain
On-site
4 years minimum digital marketing experience
Salesforce marketing cloud proficiency
Html and copywriting skills
Fever is seeking a Senior Inbound Marketing Specialist to enhance its CRM strategy and communications, focusing on customer engagement through various channels. The ideal candidate should have a background in digital marketing, particularly in CRM and experience with Salesforce Marketing Cloud

Job Summary

  • The role involves managing the activation of customer data to develop and execute an end-to-end CRM strategy across email, push notifications, and in-app messages.
  • Candidates will continuously refine multi-channel communications and develop retention strategies to deliver an outstanding customer experience using state-of-the-art practices.
  • The position requires defining success metrics for all campaigns, ensuring activities are insight-driven, and owning weekly and monthly reporting.

Matching Summary

Match Score: 85

Fever is seeking a Senior Inbound Marketing Specialist to enhance its CRM strategy and communications, focusing on customer engagement through various channels. The ideal candidate should have a background in digital marketing, particularly in CRM and experience with Salesforce Marketing Cloud.

Skills & Requirements

Must-have

  • 4 years minimum Digital Marketing experience
  • Salesforce Marketing Cloud proficiency
  • HTML and copywriting skills
  • Email, push notifications, in-app messaging
  • Customer lifecycle definition and segmentation

Nice-to-have

  • Hands-on mindset for shaping future entertainment
  • Experience with ESPs like Mailchimp or Sendgrid
  • Ability to leverage behavioral and transactional data
  • Commercial awareness for revenue optimization

Key Requirements

  • Minimum 4 years experience in Digital Marketing and CRM
  • Proficiency in Salesforce Marketing Cloud
  • Strong HTML coding capabilities
  • Proven ability to optimize CRM flows for revenue

Work Rights

Not specified

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