Trade Marketing Manager

165

Shanghai, China
E-commerce trade marketing management
A&p budget planning and optimization
Tmall jd douyin platform expertise
The role drives end-to-end in-platform marketing strategy and execution for Cenovis and EVE brands within Opella's e-commerce ecosystem

Job Summary

  • The role drives end-to-end in-platform marketing strategy and execution for Cenovis and EVE brands within Opella's e-commerce ecosystem.
  • Candidates will own the full A&P investment cycle, optimizing ROI and executing platform-specific activation plans across Tmall, JD, and Douyin.
  • Opella Consumer Healthcare is building trusted brands to help people help themselves, aiming to become the best FMCH company in the world.

Matching Summary

The role drives end-to-end in-platform marketing strategy and execution for Cenovis and EVE brands within Opella's e-commerce ecosystem.

Skills & Requirements

Must-have

  • E-commerce trade marketing management
  • A&P budget planning and optimization
  • Tmall JD Douyin platform expertise
  • ROI analysis and campaign performance
  • Cross-border e-commerce knowledge

Nice-to-have

  • Strong cross-functional collaboration skills
  • Experience with VMS or OTC categories
  • High business acumen and strategic thinking
  • Fast learner with drive for excellence

Key Requirements

  • 6-8 years minimum experience in trade marketing
  • University degree in Marketing or related field
  • Proven hands-on experience managing China e-commerce platforms

Work Rights

Not specified

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