The WTRF Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising
Job Summary
The WTRF Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Implements strategies to consistently grow revenue and exceed revenue goals.
Establishes credible relationships with local business community.
Matching Summary
The WTRF Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
Skills & Requirements
Must-have
Generate advertising revenue
Cold-calling new prospects
Sales presentations to clients
Develop advertising schedules
Work with station personnel
Nice-to-have
Establish credible relationships
Promote products or services effectively
Develop advertisements with clients
Key Requirements
Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent