Base: usd$150,000-185,000pyear; bonus/equity: not ...
Not specified
Subscription-based business experience
Full-funnel demand generation strategy
A/b testing and experimentation skills
Arlo Technologies, Inc. is seeking a Growth Marketing Senior Manager to lead subscription-led product marketing initiatives aimed at enhancing customer acquisition and retention. The ideal candidate will have substantial experience in growth marketing within a subscription-based environment, emphasizing data-driven strategies and cross-functional collaboration
Job Summary
The role focuses on turning one-time product buyers into loyal, long-term subscribers through a service-first lens.
Candidates must leverage analytics and rapid experimentation to test and iterate on demand generation campaign strategies.
Arlo is committed to inclusivity and values curiosity and continuous improvement in its fast-paced work environment.
Matching Summary
Match Score: 85
Arlo Technologies, Inc. is seeking a Growth Marketing Senior Manager to lead subscription-led product marketing initiatives aimed at enhancing customer acquisition and retention. The ideal candidate will have substantial experience in growth marketing within a subscription-based environment, emphasizing data-driven strategies and cross-functional collaboration.
Salary
Base: USD$150,000-185,000/year; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Subscription-based business experience
Full-funnel demand generation strategy
A/B testing and experimentation skills
Cross-functional stakeholder management
Consumer behavior analysis expertise
Nice-to-have
Passion for smart security technology
Experience with design agency partnerships
Fast-paced environment adaptability
Continuous improvement mindset
Strategic storytelling abilities
Key Requirements
Minimum 8 years of blended growth and marketing experience
Bachelor's degree in marketing or related fields
Proven success in consumer-based subscription business