Senior Manager Retail Marketing & Training

TaylorMade

Carlsbad, California, US
Base: $130,000 - $155,000; bonus/equity: performan...
Onsite
Retail marketing strategy and execution
Product education and training ecosystem
Cross-functional team collaboration
This role leads TaylorMade’s integrated Retail Marketing and Training functions across Strategic Accounts, Regional Key Accounts, and green grass locations, responsible for the full retail go to market process

Job Summary

  • This role leads TaylorMade’s integrated Retail Marketing and Training functions across Strategic Accounts, Regional Key Accounts, and green grass locations, responsible for the full retail go to market process.
  • The Sr. Manager partners closely with Sales, Product, Brand, Content, Experiential, and Global teams to bring world class retail programs and industry leading training solutions to market.
  • Measure effectiveness of retail and training programs using sales analysis, consumer impact, retailer feedback, and platform engagement metrics, translating insights into improved tools, content, programs, and go to market processes.

Matching Summary

This role leads TaylorMade’s integrated Retail Marketing and Training functions across Strategic Accounts, Regional Key Accounts, and green grass locations, responsible for the full retail go to market process.

Salary

Base: $130,000 - $155,000; Bonus/Equity: performance bonuses; Benefits: health & wellness, product discounts, holidays, paid time off

Skills & Requirements

Must-have

  • Retail marketing strategy and execution
  • Product education and training ecosystem
  • Cross-functional team collaboration
  • Budget management and oversight
  • Retail marketing asset creation and deployment

Nice-to-have

  • Brand storytelling and consumer experience
  • Passion for sports
  • Adaptability to local market nuances

Key Requirements

  • 10+ years retail marketing, brand marketing, training, or consumer goods experience
  • Experience managing teams and strategic accounts
  • Bachelor’s degree in Marketing, Business, Communications, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter