Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints
Job Summary
Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints.
Establishes and owns the enterprise brand platform, including brand purpose, activation, campaigns, metrics, and governance, creating consistency and clarity across the organization.
The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus.
Matching Summary
Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints.
Salary
Base: $225,800 - $250,900 per year; Bonus/Equity: Additional bonus opportunities available; Benefits: Fly for free, 401(k) match, ProfitSharing, health insurance