Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market
Job Summary
Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market.
Lead the cross functions collaboration such as sales, trade marketing, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
Matching Summary
Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market.
Skills & Requirements
Must-have
media and activation plan implementation
market performance monitoring and analysis
marketing expenditure control and optimization
cross-functional collaboration
agency work management
Nice-to-have
purpose-driven consumer company
agile, performance-focused culture
deep human understanding and trusted science
inclusive environment
celebrating diversity
Key Requirements
Bachelor’s Degree in Marketing, Business Administration, or related field
5+ years related experience
Experienced in new product launch
Experienced in driving large scaled communication campaign
Good understanding of modern trade and drug store practice