Marketing Automation Manager

Workday

Pleasanton, CA, USA
Base: $112,000 - $168,000 usd; bonus/equity: eligi...
Flexible work: at least 50% of the time each quarter in the office or field.
5+ years marketing automation experience
Enterprise-scale marketo instance management
Deep knowledge of salesforce integration
Workday is seeking a Marketing Automation Manager to oversee and enhance their Marketo systems, ensuring robust marketing automation processes that support the company’s growth objectives. The ideal candidate should have extensive experience in marketing automation, particularly with Marketo and Salesforce, and a passion for incorporating AI into marketing strategies

Job Summary

  • The role focuses on evolving the core marketing tech stack by acting as the primary architect for the Marketo foundation.
  • You will build AI-ready data foundations to power next-generation marketing operations and orchestrate M&A integrations.
  • Workday offers a flexible work approach requiring at least 50% time in-office or field per quarter, combined with competitive compensation.

Matching Summary

Match Score: 85

Workday is seeking a Marketing Automation Manager to oversee and enhance their Marketo systems, ensuring robust marketing automation processes that support the company’s growth objectives. The ideal candidate should have extensive experience in marketing automation, particularly with Marketo and Salesforce, and a passion for incorporating AI into marketing strategies.

Salary

Base: $112,000 - $168,000 USD; Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 5+ years Marketing Automation experience
  • Enterprise-scale Marketo instance management
  • Deep knowledge of Salesforce integration
  • AI-driven feature implementation in MarTech
  • Technical documentation for marketing operations

Nice-to-have

  • Experience with Adobe Journey Optimizer
  • Familiarity with Adobe Real-Time CDP
  • Project management certification or experience
  • Background in complex global organizations
  • Curiosity for AI in MarTech

Key Requirements

  • 5+ years in Marketing Automation or Operations
  • Experience managing enterprise-scale Marketo instances
  • Deep technical mastery of Marketo and Salesforce

Work Rights

Not specified

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