Senior Marketing Manager, Home Buying - 12 Month Secondment

CommBank

Home loan acquisition strategy
Go-to-market activity ownership
Creative and media performance focus
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus

Job Summary

  • Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
  • Work closely with Product, Brand, Compliance, and various stakeholders to deliver world-class marketing campaigns with creative flair.
  • Continuously seek ways to improve efficiency and reduce costs without negatively impacting business outcomes.

Matching Summary

Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.

Skills & Requirements

Must-have

  • Home loan acquisition strategy
  • Go-to-market activity ownership
  • Creative and media performance focus
  • End-to-end marketing delivery
  • Data-driven optimization and reporting
  • Integrated marketing channel strategy

Nice-to-have

  • Customer-centric marketing initiatives
  • Continuous improvement mindset
  • Proactive risk management
  • Collaborative stakeholder engagement
  • Test and learn approach

Key Requirements

  • Depth of ATL channel creative strategy and execution
  • Through-the-line marketing strategy and execution experience
  • Paid media strategy and execution experience
  • Digital marketing and performance marketing strategy experience
  • Highly developed project management skills
  • Analytical and communication skills
  • Financial services background and understanding

Work Rights

Not specified

Tailored Resume

Cover Letter