Associate Director Digital Marketing Customer Engagement Planning & Measurement

Vetamc

Upper Gwynedd, PA, USA
Base: $142,400.00 - $224,100.00; bonus/equity: ann...
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Omnichannel go-to-market strategies
Consumer digital strategy/execution
Data-driven insights
** The Associate Director of Digital Marketing Customer Engagement Planning & Measurement at Vetamc will lead omnichannel marketing efforts, leveraging consumer insights to optimize engagement strategies. This hybrid role requires extensive experience in strategic marketing, particularly in the pharmaceutical or healthcare sectors. **

Job Summary

  • The Associate Director, Digital Marketing, Customer & Engagement Planning and Measurement will lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies.
  • Key responsibilities include leveraging business strategy and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans.
  • The salary range for this role is $142,400.00 - $224,100.00, with eligibility for annual bonus and long-term incentive, and a comprehensive benefits package.

Matching Summary

Match Score: 75

** The Associate Director of Digital Marketing Customer Engagement Planning & Measurement at Vetamc will lead omnichannel marketing efforts, leveraging consumer insights to optimize engagement strategies. This hybrid role requires extensive experience in strategic marketing, particularly in the pharmaceutical or healthcare sectors. **

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive, if applicable; Benefits: Medical, dental, vision healthcare and other insurance benefits, retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Skills & Requirements

Must-have

  • Omnichannel go-to-market strategies
  • Consumer digital strategy/execution
  • Data-driven insights
  • Agile setting
  • Longitudinal engagement plans

Nice-to-have

  • Innovative mindset
  • Adaptive to change
  • Experimentation and risk taking
  • Collaboration with stakeholders

Key Requirements

  • Minimum of seven (7) years of strategic marketing and campaign design experience
  • BA/BS degree
  • Experience with advanced marketing capabilities
  • Experience with Agile Team methodology
  • Understanding of compliance-related concepts

Work Rights

Not specified

Tailored Resume

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