Manage and execute paid social campaigns for a luxury client, focusing on campaign setup, optimization, budget management, and performance reporting across multiple platforms
Job Summary
Manage and execute paid social campaigns for a luxury client, focusing on campaign setup, optimization, budget management, and performance reporting across multiple platforms.
Serve as the primary contact for paid social execution, leading weekly performance calls and delivering monthly reports with clear insights and recommendations.
Monitor campaign performance daily, track key KPIs, identify optimization opportunities, and conduct post-campaign analysis with actionable learnings.
Matching Summary
Manage and execute paid social campaigns for a luxury client, focusing on campaign setup, optimization, budget management, and performance reporting across multiple platforms.
Skills & Requirements
Must-have
Paid social campaign management
Meta, TikTok, LinkedIn, Pinterest, YouTube
Budget management ($50K-$500K+)
Client-facing role
Performance reporting
A/B testing
Nice-to-have
AI-driven media operating unit
Pioneering agentic marketing platform
Creative personalization at scale
Embrace WPP & WPP Media’s shared core values
Key Requirements
Hands-on Senior Executive experience
Experience with Meta, TikTok, LinkedIn, Pinterest, YouTube
Experience managing monthly media budgets ($50K-$500K+)
Experience with conversion tracking implementation