Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Hybrid (at least 50% of time in the office or field per quarter)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrix organization leadership
Workday is seeking a Campaign Director for the CIO Persona to lead and define their global go-to-market strategy targeting enterprise IT buyers. This senior-level role requires a hands-on approach to campaign strategy and cross-functional leadership within a collaborative culture committed to innovation and inclusivity

Job Summary

  • This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
  • The Campaign Director operates as a strategic hub across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified multichannel story is brought to market.
  • Workday offers a flexible work approach requiring at least half of the time each quarter in the office or field with customers, partners, and prospects.

Matching Summary

Match Score: 85

Workday is seeking a Campaign Director for the CIO Persona to lead and define their global go-to-market strategy targeting enterprise IT buyers. This senior-level role requires a hands-on approach to campaign strategy and cross-functional leadership within a collaborative culture committed to innovation and inclusivity.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described via link

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrix organization leadership
  • Full-funnel campaign orchestration
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional collaboration expertise
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to CIOs and technical buyers
  • Strong understanding of enterprise AI trends

Work Rights

Not specified

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