Principal, Workday Marketplace Marketing Lead

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8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy for their Marketplace, enhancing customer discovery and adoption of partner-built solutions. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and will be responsible for building scalable marketing programs that positively impact revenue. **

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
  • The position requires developing scalable programs to increase customer discovery of partner solutions and optimizing the lead funnel.
  • Workday offers a flexible work approach combining in-person and remote time while investing in employee growth and integrity.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy for their Marketplace, enhancing customer discovery and adoption of partner-built solutions. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and will be responsible for building scalable marketing programs that positively impact revenue. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Marketing funnel optimization and analytics
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Experience with cloud ecosystem co-marketing
  • Strong storytelling and writing skills
  • Hands-on experimentation and conversion optimization
  • Ability to translate technical solutions to value
  • Integrated campaign execution across channels

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record of pipeline or revenue impact
  • Experience within technology marketplaces or partner ecosystems

Work Rights

Not specified

Tailored Resume

Cover Letter