Director Of Influencer Marketing & Social Media

babypackagehub.store

Boston, United States
$195,050.00 - $234,060.00 py
On-site
Social media strategy
Influencer program scaling
Creator economy fluency
This role is responsible for upleveling how Babylist shows up across social channels, building and sustaining creator relationships at scale, and translating social attention into measurable business outcomes

Job Summary

  • This role is responsible for upleveling how Babylist shows up across social channels, building and sustaining creator relationships at scale, and translating social attention into measurable business outcomes.
  • You will own the end-to-end influencer marketing strategy, from building and scaling a creator program to relationship management, campaign execution, and measurement.
  • The company offers competitive pay, equity, bonus opportunities, comprehensive benefits including medical, dental, and vision insurance, a retirement savings plan, and a remote work stipend.

Matching Summary

This role is responsible for upleveling how Babylist shows up across social channels, building and sustaining creator relationships at scale, and translating social attention into measurable business outcomes.

Salary

$195,050.00 - $234,060.00

Skills & Requirements

Must-have

  • Social media strategy
  • Influencer program scaling
  • Creator economy fluency
  • Brand voice stewardship
  • Video content strategy
  • AI tool integration

Nice-to-have

  • Community engagement
  • Creative content development
  • Performance data analysis
  • Senior stakeholder communication

Key Requirements

  • 10+ years in social media/influencer marketing
  • Leadership role managing teams
  • Track record of scaling influencer programs
  • Consumer brand experience
  • Hands-on familiarity with AI tools

Work Rights

Not specified

Tailored Resume

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