Data integration between crm and marketing systems
This role enables project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP management
Job Summary
This role enables project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP management.
The incumbent will configure Interaction Studio to deliver personalized experiences across web, email, and mobile channels while ensuring data accuracy.
Success requires collaborating with marketing, sales, and IT teams to execute data-driven strategies and provide training on platform usage.
Matching Summary
This role enables project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP management.
Skills & Requirements
Must-have
Salesforce CDP implementation and management
Interaction Studio configuration and optimization
Data integration between CRM and marketing systems
Customer data governance and privacy compliance
Real-time interaction strategy development
Nice-to-have
Experience with cross-channel personalization
Strong collaboration with marketing and sales teams
Ability to create performance dashboards and reports