Product Marketing Leader

GE HealthCare

United Kingdom
On-site
Demand creation
Funnel acceleration
Market trends analysis
GE HealthCare is seeking a Product Marketing Leader to drive product growth in a specific geography by focusing on demand creation, market trends, and customer needs. The ideal candidate will have extensive experience in marketing within the healthcare sector and possess strong analytical and collaborative skills

Job Summary

  • You will be responsible for generating growth for products in a given geography through demand creation and funnel acceleration; and supporting future product planning by identifying market trends, relevant buying centers and personas, and customer needs.
  • Develops a regional product/portfolio strategy including product positioning, market segmentation and targeting and installed base retention.
  • GE HealthCare is a leading global medical technology and digital solutions innovator.

Matching Summary

Match Score: 85

GE HealthCare is seeking a Product Marketing Leader to drive product growth in a specific geography by focusing on demand creation, market trends, and customer needs. The ideal candidate will have extensive experience in marketing within the healthcare sector and possess strong analytical and collaborative skills.

Skills & Requirements

Must-have

  • demand creation
  • funnel acceleration
  • market trends analysis
  • customer needs identification
  • product positioning
  • market segmentation
  • installed base retention
  • win/loss analysis
  • competitive insight
  • marketing program development
  • market and orders forecast
  • global marketing plan alignment
  • business cases for products
  • clinical and industry trend analysis
  • market share analysis
  • competitive analysis
  • customer problem statement definition
  • global MRD development support
  • global value proposition validation
  • customer segments prioritization
  • demand creation activities
  • NPI and business objectives achievement
  • win-loss leveraging
  • demand generation opportunities
  • regional campaigns support
  • product-specific KOL development
  • advisory boards development
  • regional thought leadership
  • advertising and promotion strategy
  • global marketing assets adaptation
  • sales tools adaptation
  • direct/indirect sales channel training
  • reference and show sites identification
  • customer success evidence gathering
  • early adopters evidence gathering
  • show sites evidence gathering
  • clinical evidence gathering
  • product training coordination
  • product knowledge provision
  • product use differentiation
  • product positioning
  • product pricing

Nice-to-have

  • unyielding integrity
  • act with humility
  • build trust
  • lead with transparency
  • deliver with focus
  • drive ownership
  • career opportunities
  • culture that fosters care
  • collaboration and support

Key Requirements

  • 5+ years’ experience in marketing, product marketing or related field
  • MBA or Master’s degree in Marketing, Business Administration or related field
  • Deep marketing expertise in market & customer insights, product commercialization and branding
  • Healthcare product/industry acumen
  • Innovation – develop new ideas through collaboration and execute on creative ideas
  • Influencing skills – ability to motivate individuals and demonstrate organizational influence

Work Rights

Not specified

Tailored Resume

Cover Letter